How many search engines do you typically use in a given month?
Most people only use 1 or 2 search engines in any given month.
| Vote | All (1223) |
|---|---|
| 1 | 48.9% (+3.1 / -3.1) |
| 2 | 26.2% (+2.9 / -2.7) |
| 3 | 9.1% (+2.2 / -1.8) |
| 4 | 4.7% (+2.0 / -1.4) |
| 5 or more | 11.1% (+2.3 / -2.0) |
There isn't much difference between men & women on this front.
| Vote | Men (669) | Women (554) |
|---|---|---|
| 1 | 49.4% (+4.0 / -4.0) | 48.4% (+4.8 / -4.8) |
| 2 | 25.5% (+3.6 / -3.3) | 26.9% (+4.6 / -4.1) |
| 5 or more | 10.6% (+2.9 / -2.3) | 11.7% (+3.8 / -3.0) |
| 3 | 9.7% (+2.8 / -2.2) | 8.5% (+3.6 / -2.6) |
| 4 | 4.8% (+2.5 / -1.7) | 4.5% (+3.6 / -2.0) |
Surprisingly, older people are more likely to use a variety of search services while younger people are more likely to stick with their one favorite. I would have guessed that to be the other way around.
| Vote | 18-24 year-olds (295) | 25-34 year-olds (300) | 35-44 year-olds (165) | 45-54 year-olds (204) | 55-64 year-olds (182) | 65+ year-olds (77) |
|---|---|---|---|---|---|---|
| 1 | 54.9% (+5.5 / -5.7) | 57.7% (+5.7 / -6.0) | 45.6% (+7.7 / -7.5) | 50.4% (+6.9 / -6.9) | 48.1% (+7.3 / -7.3) | 35.8% (+11.5 / -10.1) |
| 2 | 23.0% (+5.1 / -4.4) | 23.0% (+5.4 / -4.6) | 23.1% (+7.1 / -5.8) | 22.5% (+6.3 / -5.3) | 29.2% (+7.1 / -6.2) | 36.8% (+11.3 / -10.1) |
| 3 | 5.8% (+3.3 / -2.1) | 5.5% (+3.4 / -2.2) | 13.7% (+6.0 / -4.4) | 10.5% (+5.0 / -3.5) | 11.5% (+5.5 / -3.9) | 7.0% (+8.0 / -3.9) |
| 4 | 6.8% (+3.5 / -2.4) | 4.7% (+3.3 / -2.0) | 4.2% (+4.7 / -2.3) | 4.9% (+4.3 / -2.3) | 2.1% (+3.8 / -1.4) | 5.4% (+9.1 / -3.5) |
| 5 or more | 9.6% (+3.9 / -2.8) | 9.1% (+3.9 / -2.8) | 13.4% (+6.2 / -4.4) | 11.7% (+5.3 / -3.8) | 9.0% (+5.2 / -3.4) | 15.0% (+9.7 / -6.3) |
Here is the geographic breakdown.
| Vote | The US Midwest (260) | The US Northeast (320) | The US South (374) | The US West (269) |
|---|---|---|---|---|
| 1 | 53.6% (+6.5 / -6.6) | 45.1% (+6.1 / -6.0) | 47.0% (+5.8 / -5.7) | 50.4% (+6.4 / -6.4) |
| 2 | 22.7% (+6.2 / -5.2) | 27.1% (+5.7 / -5.1) | 26.8% (+5.5 / -4.8) | 27.9% (+6.1 / -5.4) |
| 3 | 8.7% (+4.9 / -3.2) | 11.4% (+4.8 / -3.5) | 8.6% (+4.4 / -3.0) | 8.2% (+4.8 / -3.1) |
| 4 | 3.5% (+5.2 / -2.1) | 5.3% (+4.3 / -2.4) | 5.7% (+4.1 / -2.5) | 3.8% (+5.4 / -2.3) |
| 5 or more | 11.5% (+5.5 / -3.9) | 11.1% (+4.7 / -3.5) | 11.9% (+4.5 / -3.4) | 9.7% (+5.2 / -3.5) |
Here are stats by population density.
| Vote | Urban areas (608) | Rural areas (107) | Suburban areas (499) |
|---|---|---|---|
| 1 | 48.1% (+4.5 / -4.5) | 50.2% (+9.8 / -9.8) | 47.2% (+4.7 / -4.7) |
| 2 | 26.4% (+4.1 / -3.8) | 21.2% (+10.6 / -7.8) | 27.8% (+4.5 / -4.1) |
| 3 | 9.1% (+3.6 / -2.7) | 14.2% (+10.7 / -6.6) | 9.6% (+4.0 / -2.9) |
| 4 | 5.3% (+4.0 / -2.3) | 6.5% (+12.0 / -4.4) | 3.8% (+4.4 / -2.1) |
| 5 or more | 11.0% (+3.8 / -2.9) | 7.9% (+11.4 / -4.9) | 11.6% (+4.2 / -3.2) |
Here is data by income groups. No obvious pattern here either.
| Vote | People earning $0-24K (132) | People earning $25-49K (673) | People earning $50-74K (326) | People earning $75-99K (70) | People earning $100-149K (27) |
|---|---|---|---|---|---|
| 1 | 45.0% (+8.9 / -8.6) | 47.7% (+4.2 / -4.2) | 50.2% (+6.1 / -6.1) | 42.1% (+12.3 / -11.4) | 48.3% (+17.9 / -17.5) |
| 2 | 29.1% (+9.0 / -7.6) | 26.3% (+3.8 / -3.5) | 23.1% (+6.2 / -5.3) | 35.2% (+12.2 / -10.5) | 37.4% (+18.8 / -15.6) |
| 3 | 8.7% (+9.1 / -4.7) | 8.6% (+3.2 / -2.4) | 11.6% (+5.8 / -4.0) | 9.7% (+11.7 / -5.6) | 0.0% (+12.5 / -0.0) |
| 4 | 6.1% (+9.5 / -3.9) | 5.2% (+3.2 / -2.0) | 4.3% (+6.3 / -2.6) | 2.6% (+17.0 / -2.3) | 3.4% (+22.2 / -3.0) |
| 5 or more | 11.0% (+8.9 / -5.2) | 12.1% (+3.3 / -2.7) | 10.9% (+5.8 / -3.9) | 10.4% (+11.9 / -5.9) | 10.9% (+16.7 / -7.1) |
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